Here is a response to everyone else:
Profitis Said:
Why do you use ebay (having to pay their fees too) and you don’t sell them at a fixed price offline?
Dimitris, because this record is specifically for collectors, and I think pretty much all serious minimal synth collectors use ebay. By auctioning each copy it allows each collector an opportunity at each copy.
I think this is what many do not like. The fact that also this new release is put on auction and one has to bid (even more) money to get a copy. Several people I know do not like ebay. Have you even thought of that?
Yes I have. This way not only allows each collector a chance at each copy, but it also allows each collector a chance to get it sooner than everyone else. It is simply paying for opportunities. If I am a collector, and I want number 17 then I can get it, and If I am a collector, and I want the record next week I can get it.
For the people that don’t use ebay they will have to if they want this release. I don’t go to malls, but if there is a shoe store in the mall that has shoes I want then thats where I will go to get them.
Samen Said:
I like the concept of a collectable vinyl release and if I had the money (which I don’t have right now, having been on parental leave), I’d pay 39,99 USD for a copy. Certainly I’d like to pay less but the music instantly and the piece of vinyl itself eventually, surely is worth it, at least in my world.
I’m glad you do, because obscure identities is going to be putting out collectable minimal synth records specifically for collectors like yourself.
Another dimension in this matter that I feel is a greater issue, is the fact that the band will most likely remain an obscurity. I think it would be fair to also release the music (perhaps not an exact version of the vinyls content, a la Hard Corps’ “Metal and Flesh”) on CD. A CD would probably also interest another audience and sell in larger quantities; both helping promote the band and hopefully get them some $$$ for their music, after all these years.
I can see your point here, but I’m definitely one with the opinion that minimal synth music is not akin to how christians treat religion, and shouldn’t be treated as such. I don’t think anyone needs to try to spread it a la christians trying to spread the word of christ. The people that do like it will find out about it via depeche mode/the internet, and so on, and become collectors. It is now going on 14 years with the internet being mainstream, and there are currently roughly 100 collectors of this music out of a population of 6 billion. No matter how much any labels try to promote it, and spread it like the gospel it has still remained very small.
Either way, it’s probably only a matter of time before this material will be found on an illegal download site… sigh.
Everything does these days.
Deutschmark Said:
have you ever heard of Kernkrach, for example? i can assure you they put much more effort in their sleeves than just hand assembling and spray painting and still their records cost as any other’s ones and they trade to vary their stock like all other labels do..
Yes, I have heard of Kernkrach. Thanks for your assurance. I wish them the best.
Spartak Said:
Glad to see you participate stephen, and for the transparency you offer.
I have no experience with releasing music on vinyl, but the price you mention seems to be pretty hefty, coming in at almost $10 per vinyl.
i’ve heard about minimum starting prices for which you get 500 copies so that’d mean a 100 copies are 5 times as expensive. I can understand people not wanting to press 500 in fear of not selling their stock, or even bringing the pressing down further to make it something collectable.
Choosing to press only 100 is pushing it a bit forcefully into that field Stephen while making cost of manufacturing needlessly high but alas that’s your decision.
Yes, it is my decision. I think All the Madmen is one of the best U.K. minimal synth bands, and of course If I am going to do a record label I am going to do it the way I want which is to put out highly collectable, great records, with great packaging that is true to the time period of the release.
The band knows this is a real labor of love for me which I am very passionate about.
Your way of producing the sleeves also doesnt seem a very cost effective way and like deutschmark says there are labels doing very creative DIY cover art that does not seem to reflect in the selling price. Kernkrach did a fantastic job with that, every release a piece of art.
Then finally, ebay indeed asks money, but you dont accept any direct sales either so again this cost is indirectly transferred to the buyer.
It is not cost effective as I can see from the cost breakdown, but the way the sleeves and records came out is amazing so I have no complaints. It looks like it was released in 1980, and that was my goal.
Ultimately all your choices inflated the cost of production to a certain pricepoint you probably thought was still acceptable to people. Pressing only 50 would have made the ebay selling price close to double what it is now. Not many people would want to pay that kind of amount for a new release.
I don’t think there is a person out there that cannot come up with $39.99 to buy this record. I am providing more than adequate time, and complete opportunity to get each and every copy for every collector. If one collector wanted to buy them all he could do that. There are no other record labels like that.
The band members know that this would of been a $300 to $500 record if it had been released in 1980. And to charge roughly one tenth that price and have it made as if it did come out in 1980 I don’t think there should be any complaints about the price of this record. It is basically people being cheap because they want to go to a fancy restaurant, but want to pay Mcdonalds prices. When you buy this record Kris you will understand what I mean.
For me, the current price, including shipping goes way beyond what i pay for any new release. Truth told, i think the MW releases are too expensive as well, making me more selective than i would have liked to be.
Kris, I don’t why, but you have a total poor persons mentality. You act as though you can’t afford $20? You are an architect not a homeless person. The truth is you can afford anything you want you just have to figure out how. That is my lesson to you.
In the end, i’m just sad this release will only find its way into a handful of collectors that are willing to pay the price for it. This band deserves a wider audience. Hence my qualification in the previous post.
I started this record label to have records released specifically for collectors. That is my target audience. I don’t find anything sad about providing collectors with what they want. I want people that cherish records to have them, not people that are drawn in through hype. The truth is there is no larger audience no matter how much it is hyped. I would say depeche mode is the band that completely encompasses the genre, and has taken care of a larger audience in one fell swoop. The rest of the bands though I think are for the collectors that need more than just depeche mode. However, there are a lot of people that say If I want to listen to a synth record I will just listen to depeche mode.
Pangolino Said:
Thanks for your response and clarity about your thoughts and processes. My feeling is that, while such music cannot be expected to appeal to a huge number of people (without a celebrity endorsement or something), and not wanting the curse of boxes of unsold records to fall on anyone, it’s a shame when this music is accessible more to collectors (and price speculators) than to a wider potential audience including young artists and musicians such as those who created this sort of music to begin with.* It’s a choice about who the music is meant for.
As I said to Spartak I think there is no shame in providing a record solely for collectors. There are many record labels that try to provide to that wider potential audience, and as I posted above I believe that to be a futile effort. Obscure Identities is not for that cause. I am for providing records to the people that want them.
Annalogue Said:
I understand we do live on the same planet but in too different worlds. I do not want to be part of your world, so please excuse me for crashing into it, it was my own fault, so I recede.
I think that is a smart move on your part. Now you can think about how hostile, and abusive you were to me. Bad mouthing the All the Madmen release on this forum, and trying to get it for cheap to make money were just simply not cool. Not to mention you calling me money hungry when you full well know the profit for each release you put out is at least $5000 more than for each release I wll put out. I think the most downright dastardly thing you did was to try to deter other bands from my label by calling it a trap. I know you know all these things you did were wrong, and I know why you did it which is obviously pure jealousy. So those are some issues you will have to deal with in regards to yourself.
I also know that you want the All the Madmen LP.
So if you buy it I will sell it to you.
It is as simple as that.
Bjakk Said:
Collector’s value is what people are willing to pay for something, basically. Even with the artificial shortage, these aren’t actually worth 100 dollars, since no one wanted to pay that much. How much is it worth? There is one copy on ebay every week, and the starting bid is around forty dollars. The first copy went for 41 dollars.
The All the Madmen copy 01 is worth more than $100 right now maybe even more. The reason. It is 01 of 80 available copies, and it is now forever unavailable becauses a true collector won it.
Also, I am not providining an “artificial shortage”. I am providing an “accurate supply”.
That means only two collectors tried to get their copy this week, the other one will get his copy next week. After that, who knows how many you’ll be able to get rid of! The record industry is a harsh place, there are lots of records that no one wants.
I think that all 80 copies will sell, and there will be 80 happy collectors out there after they get them.
Well, whaddaya know. Both releases sold. The second vinyl went for $48, with four bids, and the second cassette went for 30.99, with two bids. This may be a workable business model after all, but I hope not; it’s too expensive and takes too much time, both for the band, the label and the prospective buyers. There are 78 weeks to go of this!
Yes it is a workable business model. There are actually endless weeks to go, because I have many more releases coming.
BioKlastik Said:
inflated prices are a bad trend.
The price of the All the Madmen and Aspect Ratio releases are not inflated.
They are accurate.
A Trend is when a lot of people start to do something.
I wouldn’t call obscure identities a trend setter or trendy.
It is one record label.
Minicold Said:
Pure commercially, I think it’s a way of working that could turn out fine for the seller. If all the costs (production + band) are already paid, the only person that still needs his money, is the seller. And if the seller can wait more than one year to get his investment back (with a nice margin), than it’s more advantageous than putting your money on a bank account. Thereabove, by posting here, the seller gets free marketing support and the price can only go up. Don’t forget that the music for itself is, in my humble opinion, very good, so it’s not as if the seller tries to sell hip hop for minimal synth.
All I can think from this response is that minicold is an honest and cool person that I would like to know. Instead of spewing hatred, complaints, and pettiness he actually looks at obscure identiteis approach for what it is and understands it. I also appreciate his praise of the labels music. I believe minicold to be a person with great taste and a good mind.
I understand both opinions in these matters, but, after all, aren’t we all guilty ? I mean, when I buy records directly from the labels, it’s the only time that I don’t feel ripped off. But, how many times did I already try to buy or trade stuff from “collegue-collectors” and how many times do we ALL get the feeling afterwards that the seller tries to get the maximum of money out of this trade/transaction ? Very normal, I would say, everybody tries to pay the least of money for the maximum of vinyl. So, if a seller tries to do what we, re-sellers, are trying to do, I can live with that. Okay, it’s not the most “buyer friendly” way of working, but I can understand it. (This does NOT mean that I approve this way of working).
Even more honesty. This guy is just totally cool.
Fico Said:
those ebay auction descriptions are priceless…!
So not only will you be getting one of the best minimal synth records ever when you buy obscure identities records you are also getting something that is priceless for free!